Marketing Department Diagnostic Check
Marketing Executives are pulled in many directions, by both internal and external customers, making it a challenge to identify and maintain focus on the issues that will ultimately determine success or failure. Further complicating matters is that the criticality of various issues changes dramatically depending on the stage of the product lifecycle.To help Marketing departments identify the most critical areas for attention, Bob Thomas Consulting has created Marketing Department Diagnostic Check. This half-day interactive session utilizes a unique methodology to help senior Marketing managers identify the critical areas of focus for their department.
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We Bring Marketing Expertise And A Unique Methodology
Marketing Department Diagnostic Check is delivered as a three-hour working session with the Senior Managers of the Marketing team.The session is led by our consultants, leveraging our marketing expertise and unique methodology. Members of the team will have an open, frank discussion around the critical areas and key issues that we have identified as being most relevant at various stages of the product life cycle.
During the session, each participant will individually grade the organization on key success factors, and these grades will be tabulated across the team. This process enables differences in perceptions to be identified between team members, and then such items can be productively discussed in order to build consensus, or to identify appropriate action plans.
For Marketing Executives At Small Companies
Marketing Department Diagnostic Check is tailored for smaller organizations that have limited resources, and that have limited planning processes in place. This service is particularly well-suited for Marketing Executives who are building a new Marketing team, or who are doing strategic planning for the Marketing team.Delivered By Experienced Marketing Professionals
Marketing Department Diagnostic Check is delivered by a team of two consultants.Gabe Gotthard has 23 years of experience in Marketing and R&D for high tech businesses. Gabe is currently acting as an advisor to CEOs. Prior to this, Gabe spent three yeas as VP of Marketing and Alliances at 3PARdata, where he drove the creation of the Utility Storage Category and successfully launched the company. Gabe was also VP of Marketing at International Rectifier, a $500M public semiconductor company. Prior to that, Gabe managed the inbound marketing for HP's Intel based server business
Bob Thomas, Principal of Bob Thomas Consulting, has nearly twenty years of experience in high-tech marketing. Bob has consulted with clients ranging from established companies such as Hewlett Packard, Sun/Netscape, Symbol Technologies, and Aspect Communications, to a variety of startups.
Bob was previously Senior Director of Marketing at Scale8, where he drove definition of a breakthrough product concept and was responsible for all inbound and outbound marketing. Bob started his career at Hewlett Packard, where he held key Product Management positions for the $1B HP3000 minicomputer business.