Custom Services
Bob Thomas Consulting offers various custom services in the areas of Business Planning, Product Planning, and Product Marketing. Sample projects include:- Generated a Marketing Plan for a stealth-mode startup developing a new web-based service
- Evaluated software and support pricing models, and recommended appropriate changes in strategy, for a leading Call Center software company.
- Identified product requirements and competitive positioning, by application, for a NAS (storage) company.
- Developed product requirements for a handheld terminal, using market validation techniques.
- Completed multiple projects associated with product conception for computer hardware vendors. Typical activities included customer needs assessment, business justification, competitive analysis, development of Marketing Requirements Documents (MRDs), and driving initial product development activities.
- Developed comprehensive Business Plan for hosted Internet Bill Presentment & Payment, for a leading Internet company.
- Developed product requirements for hosted online storefronts.