Bob Thomas Consulting
Bob Thomas Consulting, based in Palo Alto, California, provides marketing contracting and consulting services to high-technology vendors, in the areas of Business Planning, Product Planning, and Product Marketing. These services help companies address needs such as:
- Identifying and understanding target markets
- Identifying a compelling value proposition
- Identifying and specifying product requirements
- Developing the product roadmap
- Developing an effective pricing strategy
- Evaluating competitive positioning
- Planning, managing, and/or executing a new product launch
- Developing/updating Business Plans
- Developing key outbound marketing materials
- Identifying and focusing on the issues that determine success or failure
Clients of Bob Thomas Consulting range from established companies like Hewlett Packard, Sun/Netscape, Aspect Communications and Symbol Technologies, to a variety of startups across the areas of storage, software, and Internet applications.
